DAIMLER

18 entries

British car maker founded in London in 1896 that licensed the Daimler name and later became a Jaguar trim level.

Founded: 1896, by H. J. Lawson
Name licensed from: Gottlieb Daimler and Daimler-Motoren-Gesellschaft
Owner history: BSA from 1910, Jaguar Cars from 1960
Dissolved: 23 December 2025

The Daimler Company was founded in London by H. J. Lawson in 1896, with its manufacturing base in Coventry, after acquiring the right to use the Daimler name. It was bought by the Birmingham Small Arms Company in 1910.

BSA sold Daimler to Jaguar Cars in 1960, and after the mergers into the British Motor Corporation and British Leyland the marque became an upscale trim level for Jaguars. The name was dropped in 2009 and the company was dissolved on 23 December 2025.

1896Daimler Motor Company founded in London
1902Royal Warrant to provide cars to the British monarch
1910Purchased by the Birmingham Small Arms Company
1960Sold by BSA to Jaguar Cars
2025Daimler Company dissolved