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PONTIAC

48 entries

American General Motors brand introduced in 1926 as a companion to Oakland and discontinued in 2010.

Introduced: 1926
Parent: General Motors
Position: Above Chevrolet, below Oldsmobile, Buick and Cadillac
Discontinued: 2010

Pontiac was introduced in 1926 as a companion make for GM's more expensive Oakland cars. It quickly outsold Oakland and replaced it entirely by 1933, becoming one of GM's dominant divisions.

GM agreed to discontinue the brand while restructuring in the late 2000s. The last Pontiac, a white G6, was assembled on 4 January 2010, and the dealer franchise agreements expired on 31 October 2010.

1926Pontiac introduced as a companion to Oakland
1933Oakland discontinued; Pontiac becomes its own division
1959Marketing turns to lifestyle and the Wide Track theme
2010Last Pontiac assembled on 4 January