PLYMOUTH

36 entries

American brand launched by Chrysler in 1928 to compete in the low-priced market and withdrawn in 2001.

Launched: 1928
Parent: Chrysler Corporation, later DaimlerChrysler
Market: Low-priced cars in the United States and Canada
Withdrawn: 2001

Plymouth was introduced at Madison Square Garden on 7 July 1928 as Chrysler's entry in the low-priced field dominated by Chevrolet and Ford. Its name came from Plymouth binder twine, popular among farmers.

During the Great Depression the brand helped the Chrysler Corporation survive, rising to third place in sales by 1931. Plymouth was withdrawn from the market in 2001, and its remaining models were discontinued or rebranded as Chrysler or Dodge.