Daewoo Prince: the rear-wheel-drive Korean luxury saloon

DAEWOO

1994 Daewoo Prince 2.0
1994 Daewoo Prince 2.0. Photo by order_242 from Chile, CC BY-SA 2.0 via Wikimedia Commons.

The Daewoo Prince was a mid-size luxury car produced by Daewoo in South Korea between 1991 and 1999. It used the rear-wheel-drive platform of the Opel Rekord E but carried a body of Daewoo’s own design, and it spawned two more luxurious variants, the Daewoo Brougham and the Daewoo Super Salon.

Daewoo Prince at a glance

Daewoo Prince key facts
Maker Daewoo, South Korea
Production 1991–1999, taxis to September 1999
Platform rear-wheel-drive Opel Rekord E
Body Daewoo design, unlike the Holden-built Royale body
Engines 1.8 and 2.0-litre Opel Family II four-cylinders
Variants Brougham and Super Salon
Base car replaced by Daewoo Leganza
Luxury versions replaced by Daewoo Chairman, 1997

The material is short, so this article is shorter than usual. Based on one source.

History of the Daewoo Prince

Korean body, Opel chassis

The Prince was introduced in 1991 as a mid-size luxury saloon for the Korean market. It sat on the rear-wheel-drive platform of the Opel Rekord E, but the body was drawn by Daewoo itself, unlike the Royale before it, which had used an Opel-designed body built by Holden in Australia. Power came from Opel Family II four-cylinder engines of 1.8 and 2.0 litres.

Daewoo Prince
Daewoo Prince. Photo by Benespit, CC BY-SA 4.0 via Wikimedia Commons.

Brougham and Super Salon

The Prince produced two further variants: the Daewoo Brougham and the Daewoo Super Salon, both positioned above the standard car in equipment and trim. They shared the Prince’s body and mechanicals but offered a more luxurious interior and more standard equipment for buyers who wanted a large Korean saloon without the cost of an import.

The end of the line

The base Prince was replaced by the front-wheel-drive Daewoo Leganza, while the more luxurious Brougham and Super Salon were succeeded by the Daewoo Chairman in 1997. Taxi versions of the Prince continued in production until September 1999, outliving the passenger cars by several years.

Design and features

  • Rear-wheel drive: the Opel Rekord E platform, unusual in Daewoo’s front-wheel-drive range.
  • Daewoo bodywork: a Korean-designed body instead of the Holden-built Royale shell.
  • Two luxury versions: the Brougham and the Super Salon sat above the standard Prince.
  • Long taxi life: fleet versions were built until September 1999.

Daewoo Prince versions

  • Prince: the standard saloon with 1.8 or 2.0-litre engines.
  • Brougham: the more luxurious variant.
  • Super Salon: the top version, later replaced by the Chairman.

The Prince followed the Royale and was replaced by the Leganza, while the Chairman took over its luxury versions. More cars are in the Daewoo collection.

Sources