AUDI
27 entries
German premium cars with a name that is a Latin translation: Horch, “listen”, became audi.
- Origins
- Early 20th century, August Horch
- Headquarters
- Ingolstadt, Germany
- Owner
- Volkswagen Group
- Slogan
- Vorsprung durch Technik
The name comes from the founder, August Horch: the German horch means “listen”, and audi is the same word in Latin. The four rings stand for the four companies that formed Auto Union.
The modern Audi began in the 1960s, when Volkswagen bought Auto Union from Daimler-Benz and revived the Audi name. The slogan means “Progress through Technology”.
- 1932Horch, Audi, DKW and Wanderer form Auto Union
- 1965Volkswagen relaunches the Audi name with the F103 series
- 1969Auto Union merges with NSU, giving the company its present form
- 2012Volkswagen Group takes full ownership of Porsche, Audi’s sister brand
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AUDI Audi A4: five generations of the B-series
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AUDI Audi V8: Audi’s first flagship with a V8 engine
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AUDI Audi A8: four generations of Audi’s aluminium flagship
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AUDI Audi A7 Sportback: the A6 in a fastback body
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AUDI Audi 100: four generations from the C1 to the C4
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AUDI Audi R8: the mid-engine sports car of 2006 to 2024
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AUDI Audi TT: three generations of the Tourist Trophy sports car