Skip to content

AUDI

27 entries

German premium cars with a name that is a Latin translation: Horch, “listen”, became audi.

Origins: Early 20th century, August Horch
Headquarters: Ingolstadt, Germany
Owner: Volkswagen Group
Slogan: Vorsprung durch Technik

The name comes from the founder, August Horch: the German horch means “listen”, and audi is the same word in Latin. The four rings stand for the four companies that formed Auto Union.

The modern Audi began in the 1960s, when Volkswagen bought Auto Union from Daimler-Benz and revived the Audi name. The slogan means “Progress through Technology”.

1932Horch, Audi, DKW and Wanderer form Auto Union
1965Volkswagen relaunches the Audi name with the F103 series
1969Auto Union merges with NSU, giving the company its present form
2012Volkswagen Group takes full ownership of Porsche, Audi’s sister brand