Opel Regent: the German luxury car General Motors scrapped

OPEL

An Opel 1.8 Regent cabriolet of 1933
An Opel 1.8 Regent cabriolet of 1933. Photo by René, CC BY 2.0 via Wikimedia Commons.

The Opel Regent was Opel’s attempt at a German luxury car, introduced in November 1928 as a four-door limousine and two-door coupé. General Motors, which bought 80 per cent of Opel in March 1929, ended it, bought back the cars and had them scrapped, so no Regent survives.

Opel Regent at a glance

Opel Regent key facts
Maker Adam Opel AG, Rüsselsheim
Introduced November 1928
Official name Opel 24/110
Bodies four-door limousine and two-door coupé
Length 5,400 mm
Engine eight cylinders, 6 litres
Top speed 130 km/h
Price from 25,000 Reichsmark
Rivals Rolls-Royce, Bugatti, Mercedes-Benz
Ended after General Motors bought 80 per cent of Opel in March 1929
Survivors none; the blueprints are preserved

Based on one source, the English Wikipedia article on the Opel Regent. Every Regent was scrapped, so no photograph of the car exists; the entry keeps its earlier picture.

History of the Opel Regent

Opel’s most luxurious car

The Regent was introduced in November 1928 and offered as a four-door limousine and a two-door coupé. Its official name was the Opel 24/110, in the German fashion that put tax horsepower first and nominal power second: 24 Steuer-PS and 110 PS. The car was 5,400 mm long, cost from 25,000 Reichsmark and used an eight-cylinder engine of six litres that gave a top speed of 130 km/h. It was Opel’s most luxurious vehicle and was meant to compete with Rolls-Royce, Bugatti and Mercedes-Benz.

The end

In March 1929 General Motors bought 80 per cent of the share capital of Adam Opel AG. Fearing too much competition with the top models of its own brands, Cadillac and Buick, GM discontinued the Regent. It then bought back every car that had been sold and had them scrapped, an event that automotive historians have described as unique. The result is that no Regent has survived, although the car’s blueprints are preserved.

The name after 1929

The Regent name came back in 1932 on the all-steel-bodied versions of the Opel 1.8 Litre. That car was much smaller and less powerful than the original and was never seen as its true successor. Opel did not return to the luxury market until 1937, when the Opel Admiral appeared. Between those two points the name survived only in the memory of the 1928 car and in the documents that GM kept.

Design and features

  • Eight cylinders: a six-litre engine giving 130 km/h in 1928.
  • Luxury at 25,000 Marks: built to take on Rolls-Royce, Bugatti and Mercedes-Benz.
  • A unique ending: bought back and scrapped by its new American owner.
  • A name reused: the 1932 Regent bodies of the 1.8 Litre.

Opel Regent versions

  • Regent limousine: the four-door body.
  • Regent coupé: the two-door body.
  • Regent 1.8 Litre (1932): all-steel saloons of a much smaller car, using the same name.

The Regent was Opel’s first luxury car; the company returned to the class with the Admiral in 1937. More cars are in the Opel collection.

Sources