Willys Itamaraty: the Brazilian luxury Aero

WILLYS

1969 Willys Itamaraty
1969 Willys Itamaraty. Photo by Leandro A. Saraiva, CC BY 2.0 br via Wikimedia Commons.

The Willys Itamaraty was launched in 1966 as the most sophisticated version of the Brazilian Aero Willys 2600. Named after the Itamaraty Palace, the seat of Brazil’s foreign ministry, it added chrome, a new grille and lights, a solid jacaranda dashboard, leather seats and a radio, and it used a 3-litre six. Production ended in 1971.

Willys Itamaraty at a glance

Willys Itamaraty key facts
Maker Willys-Overland do Brasil
Production 1966–1971
Based on Aero Willys 2600
Engine 3.0-litre six, 132 hp (140 hp under Ford)
Body four-door sedan
Trim extra chrome, new grille and lights
Interior jacaranda dashboard, leather seats, radio
Name Itamaraty Palace, Brazil’s foreign ministry
Limousine Itamaraty Executivo, 27 built
Executivo production ended 13 August 1969
Ford takeover 1967

Based on the Portuguese article on the Itamaraty and the Brazilian section of the English article on the Willys Aero.

History of the Willys Itamaraty

The Itamaraty was launched in 1966 as the most sophisticated version of the Aero Willys 2600. It was named after the Itamaraty Palace, the headquarters of the Ministry of Foreign Affairs, as an allusion to the sophistication and glamour of Brazilian diplomacy. The model brought more chrome, a new front grille and new tail lights, and inside a solid jacaranda dashboard, leather seats and a radio. Mechanically it gained a 3-litre engine of 132 hp, quoted at 140 hp under Ford management, when the jacaranda was replaced by a plastic imitation.

1967 Aero Willys Itamaraty Executivo
1967 Aero Willys Itamaraty Executivo limousine. Photo by Renzo Maia;cropped and adjusted by uploader Mr.choppers, CC BY 3.0 via Wikimedia Commons.

The model served as the basis for the first Brazilian limousine, the Willys Itamaraty Executivo. The idea came from Willys president William Max Pearce, and the design was made by the Catalan José Maria Ramis Melquizo of the company’s styling department. The aim, clear from the name, was to serve the presidency of the republic; in 1967 the first car was delivered to President Castelo Branco. Built by hand alongside the Karmann-Ghia, the Executivo came in two forms. The Standard offered five places behind the driver, three on the rear bench and two on small folding seats, a radio, a cartridge tape player, air conditioning and a small plate for the owner’s name. The Executivo Especial had four places behind, giving up one rear seat for a central console with a Sony voice recorder, a shaver, a cartridge compartment, interior light controls and a cigar lighter. Twenty-seven were built, two of them prototypes, and production ended on 13 August 1969.

Production of the Itamaraty ended in 1971, together with that of the Aero-Willys, after Ford had taken over Willys do Brasil in 1967.

Design and features

  • Top of the Aero range: more chrome, a new grille and new tail lights.
  • Three-litre six: 132 hp, raised to 140 hp under Ford.
  • Luxury interior: solid jacaranda dashboard, leather seats and a radio.
  • Executive limousine: the hand-built Executivo for the presidency.
  • Diplomatic name: taken from the palace of Brazil’s foreign ministry.

Willys Itamaraty versions

  • Itamaraty sedan (1966–1971): the standard luxury four-door.
  • Ford-era Itamaraty: 140 hp and a plastic dashboard imitation.
  • Itamaraty Executivo Standard: five places behind the driver, radio, air conditioning.
  • Itamaraty Executivo Especial: four places behind, central console with recorder and shaver.
  • Executivo prototypes: two of the 27 cars built.

The Itamaraty was the luxury version of the Willys Aero. The other Brazilian model of the marque is the Interlagos sports car, and the American side is covered by the Willys MB. More cars are in the Willys collection.

Sources