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CHEVROLET

74 entries

America’s volume brand: a division of General Motors, so familiar that “Chevy” can mean GM itself.

Founded: 3 November 1911
Founders: Louis and Arthur Chevrolet, William C. Durant
Owner: General Motors
Known as: Chevy

Louis Chevrolet, his brother Arthur and the ousted GM founder William Durant started the company in 1911. Durant used it to win back control of General Motors in 1918.

Alfred Sloan then made Chevrolet GM’s volume brand, with the maxim “a car for every purse and purpose”. By 1929 it was the best-selling car in the United States, ahead of Ford.

1911Chevrolet Motor Car Company founded
1918Durant gains control of General Motors through the company
1919Sloan makes it GM’s mainstream volume brand
1929Overtakes Ford as best seller in the US
2005Relaunched in Europe