The Haima Family is a compact saloon and hatchback produced by the Chinese manufacturer Haima Automobile. Introduced in 2003, it began as a badge-engineered eighth-generation Mazda 323 with redesigned front and rear ends, and the name stayed in use, through three generations, until 2019.
Haima Family at a glance
| Maker | Haima Automobile, China |
|---|---|
| Introduced | 2003 |
| Class | compact saloon and hatchback |
| Family I | 2003–2010, badge-engineered eighth-generation Mazda 323 |
| Happin | 2010–2012, same model under another name |
| Family II | 2007–2013, launched as the Haima 3 |
| Family III | 2013–2019, saloon only |
| Also called | Haima Familia (福美来) |
| Renamed in 2014 | Haima Familia M5 / Haima M5 |
| Happin price | 59,800 to 66,800 yuan |
| Family II price | 76,800 to 98,800 yuan |
Based on one source: the English Wikipedia article on the Haima Family.
History of the Haima Family
Family I: a Mazda 323 in Chinese clothes
The first-generation Haima Family of 2003 was a badge-engineered version of the eighth-generation Mazda 323, with completely redesigned front and rear ends and sold in China by Haima Automobile. Production ran from 2003 to the 2010 model year. A nearly identical car was sold at the same time as the Haima Happin (海福星, Haifuxing), which at launch wore exactly the same front bumper as the Mazda 323; a later facelift gave it redesigned front and rear bumpers and new lamps to separate it from the Mazda design, at prices from 59,800 to 66,800 yuan.
Family II: the Haima 3 under a new badge
The second generation was originally launched as the Haima 3, built on the platform of the ninth-generation Mazda 323. After the 2011 facelift the car was renamed Haima Family, with prices starting at 76,800 yuan and reaching 98,800 yuan. Production ended in 2013, by which time the name had come full circle: a Family had replaced the Family, and then taken its name back.
Family III and the end of the nameplate
The third generation arrived in 2013 with a brand-new design and was sold only as a saloon, as the Haima Family or, in some markets, the Haima Familia (福美来). The name did not survive for long: after a facelift in 2014 the car was renamed Haima Familia M5, or Haima M5, which put an end to the Family nameplate after sixteen years.
Design and features
- Mazda foundations: each of the first two generations was built on a Mazda 323 platform, one just behind the other.
- Two body styles: the Family was offered as a saloon and as a hatchback.
- Parallel models: the Happin of 2010–2012 was the same car under a different name and a different front end.
- Long life: sixteen years and three generations under one nameplate, with the Haima 3 period folded into the middle of it.
Haima Family versions
- Family I (2003–2010): the original, based on the eighth-generation Mazda 323.
- Happin (2010–2012): the same car sold under the Haifuxing name, with its own facelift.
- Family II (2007–2013): launched as the Haima 3, renamed Family after the 2011 facelift.
- Family III (2013–2019): a new design, saloon only, later renamed Familia M5 / M5.
The middle generation began life as the Haima 3, and the compact MPV of the same years was the Haima Freema. More cars are in the Haima collection.
Video: Haima Family II
Video on YouTube.
Sources
- Haima Family, English Wikipedia: generations, dates, prices, renaming
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