Bobcat 753: a farm and site workhorse

BOBCAT

Bobcat 753: a farm and site workhorse

The Bobcat 753 is a skid-steer loader of the 700 series made by Bobcat Company, an American manufacturer of farm and construction equipment based in West Fargo, North Dakota. It is one of the generation of loaders that spread the Bobcat name across farms and small building sites.

Bobcat 753 at a glance

Bobcat 753 key facts
Maker Bobcat Company
Type skid-steer loader
Series 700
Headquarters West Fargo, North Dakota
Brand founder Melroe Manufacturing, Gwinner, North Dakota
First four-wheel loader Melroe M400, 1960
Bobcat name since 1962
Owner Doosan Group since 2007
Source English Wikipedia, Bobcat Company

Model-specific specifications are not covered by the available source, the English Wikipedia article on Bobcat Company; the page is based on that single source.

History of the Bobcat 753

From a welding shop

Louis and Cyril Keller ran Keller Welding and Repair near Rothsay, Minnesota, when in 1956 the turkey farmer Eddie Velo asked them for a loader small enough to work inside a pole barn and light enough for its upper floor. The three-wheeled machine was delivered on 4 February 1957; the brothers patented a clutch-based transmission in 1958 and that system became the basis of the Melroe M60 loader.

The M400 and the Bobcat name

Melroe Manufacturing, based in Gwinner, North Dakota, exhibited the loader at the 1958 Minnesota State Fair and introduced the four-wheeled M400 Skid-Steer Loader in 1960. In 1962 the Bobcat trade name was applied to the 440 loader, chosen by Les Melroe and the advertising agent Lynn Bickett. The first advertising described the machine as “tough, quick, and agile”, and the 753 follows the same design idea.

Who owns the brand

Melroe was bought by Clark Equipment Company in 1969 and by Ingersoll Rand in 1995. In July 2007 the construction equipment group, Clark included, was sold to the Doosan Group of South Korea for US$4.9 billion. Bobcat’s European headquarters moved from Waterloo, Belgium, to the Czech Republic in 2017.

Design and features

  • Skid-steer chassis: a compact four-wheel machine that steers without a steering axle, following the M400 of 1960.
  • Farm and construction use: Bobcat equipment is sold for both kinds of work.
  • Reliable transmission line: the clutch design patented in 1958 replaced the first belt drive and stayed in the family’s ancestry.
  • Easy to transport: the compact size that made the brand famous is the point of every 700-series model.

Bobcat 753 versions

  • Bobcat 751: the preceding number in the series.
  • Bobcat 763 and 773: larger 700-series loaders.
  • Bobcat 843: the first of the 800-series machines in this listing.

The Bobcat 751 and the Bobcat 773 sit on either side of it; more models are in the Bobcat collection.

Video: Bobcat 753 at work

Video on YouTube.

Sources