Adly Moto: scooters, quads and the works behind the brand

ADLY

Adly Moto: scooters, quads and the works behind the brand

Adly Moto is the scooter and quad-bike brand of Her Chee Industrial Co., Ltd., a Taiwanese manufacturer founded in 1978. The company began with motorcycles and today builds mopeds, petrol and electric scooters, go-karts and quad-bikes, and it was the first Taiwanese scooter maker to sell in Europe.

Adly Moto at a glance

Adly Moto: Her Chee’s scooter and quad brand
Brand Adly Moto
Company Her Chee Industrial Co., Ltd. (合騏工業)
Founded 1978, Taiwan
Headquarters Yichu, Chiayi County, Taiwan
Products mopeds, scooters (petrol and electric), go-karts, quad-bikes
Public listing over-the-counter market since 2002
European market entered in 1990
EU type approval general approval to EEC 92/61 for youth quads
LandFighter ATVs built by Her Chee under an exclusive agreement
Youth quads road-legal from 16 in Austria and Germany

There are no Wikipedia articles on individual Adly models; this page is about the marque and is based on the two short Wikipedia articles on Adly (English and German). Based on two sources.

History of the Adly Moto

A Taiwanese maker founded in 1978

Her Chee Industrial Co., Ltd. was founded in 1978 in Taiwan and at first produced motorcycles. Its Adly Moto brand has since grown into a range that covers mopeds, scooters with petrol and electric drive, go-karts and quad-bikes. The company is based in Yichu in Chiayi County, in the south of the island, and the Adly name is the one under which its vehicles are sold at home and abroad.

Into Europe and the youth-quad market

In 1990 Her Chee became the first Taiwanese scooter manufacturer to enter the European market. The company also states that it was the first manufacturer in the world to obtain a general EU type approval to EEC 92/61 for youth quads — the small four-wheelers that, in Austria and Germany, may be driven on public roads from the age of 16. That approval put the Adly quads into a market of their own, between toys and full-size road vehicles.

The company behind the brand

The maker has been listed on the over-the-counter market since 2002, and its business is not confined to vehicles sold under its own name: Her Chee Industrial holds an exclusive manufacturing agreement for the LandFighter range of all-terrain vehicles. Alongside the scooters and quads of the Adly range, this contract work made the company a supplier of complete ATVs to another brand.

Design and features

  • Own brand, own factory: Adly Moto is the brand of Her Chee Industrial, a Taiwanese manufacturer rather than an importer’s label.
  • Wide range: the catalogue covers mopeds, scooters, go-karts and quad-bikes, with scooters offered in petrol and electric form.
  • Early European presence: Her Chee reached the European market in 1990, before most Taiwanese scooter makers.
  • Youth-quad approval: the company obtained a general EU type approval to EEC 92/61 for quads that can be driven from 16 in Austria and Germany.
  • Contract manufacturing: Her Chee builds LandFighter all-terrain vehicles under an exclusive agreement.

Adly Moto versions

  • Mopeds: the light two-wheelers that sit at the bottom of the range.
  • Petrol scooters: the core of the European line since 1990.
  • Electric scooters: the electric branch of the scooter range.
  • Go-karts: four-wheeled leisure machines without road registration.
  • Quad-bikes and youth quads: ATVs for adults and the EEC 92/61-approved machines for riders from 16.
  • LandFighter ATVs: built by Her Chee for another brand under an exclusive agreement.

Pictures of older Adly scooters and quads from the archive are collected on the ADLY page.

Sources